Love thou business
http://git.io/vIsuh
Validate ideas quickly & cheap
Don't try selling your favourite framework for every task
Static site generators
gh-pages + jekyll/octopress
Prototypes
Bootstrap/Foundation
Macaw & others
UX
proto.io
Zapier
400+ apps
Non-switching context
Browser
Node
BAAS
Meteor/Couchdb
Ionic/Cordova
Push back
- do not let prototype grow to production code
- use another/cryptic language